
iPhone SchmiPhone. We’re not worried. We have the Instinct.
That seemed to be a main message this morning coming from Sprint Nextel executives discussing their company’s second-quarter performance with Wall Street analysts.
Sprint did lose another 901,000 subscribers during the quarter, a trend that was not very helpful to its overall sales or bottom line. Yet, said Dan Hesse, Sprint’s CEO, the company is making progress on a number of important fronts, including keeping more existing subscribers.
The Samsung Instinct, and Sprint’s new Simply Everything calling plans, are making a big difference, Hesse said.
“Our Instinct drew rave reviews and broke sales records at Sprint retail stores and at Best Buy,” Hesse said.
Sure, the analysts replied, but didn’t the Instinct start to lose momentum after Steve Jobs unleashed the new Apple iPhone 3G, offered exclusively in the United States through AT&T?
John Garcia, a senior Sprint executive, essentially dismissed those concerns. Sprint is faring much better this year than it did during the debut of the original iPhone at slowing the exodus of its subscribers lured away by the sleek and shiny device, Garcia said.
The impact of the iPhone has been muted, he said.
“Last year we didn’t have the Instinct,” Garcia said. “This year we do. We are very proud of the phone.”
Sprint execs also appear to be proud of their high-speed wireless data network, almost going out of their way to call out AT&T’s 3G network.
“The iPhone certainly is a nice product,” Garcia said. “It’s on a brand new 3G network a fifth the size of ours.”

ZBnYlulh kSHAJg