
Sprint will kick off its $100 million marketing campaign for the Sprint Instinct Thursday with a series of videos comparing the Samsung-manufactured Instinct to the Apple-manufactured iPhone.
This video, the first of five to be released by Sprint, compares navigation features of the two phones.
The video shows the Instinct pulling up better maps more quickly.
Other videos will compare Instinct-iPhone Internet speeds, shooting videos with the two phones, watching live TV and downloading music.
Sprint said it will begin putting the five promotional spots on video sharing sites Thursday as it starts getting the word out on the iPhone challenger.
The Instinct will be on store shelves next month, Sprint said. The company hasn't released the price yet, but expect it to be available for under $200 with discounts.
Sprint has set up a Web site called NowisGood for the new phone.
Still to come? Rumor has it that Apple will launch a next generation iPhone in June. That phone will work on AT&T's fast, but still somewhat limited, 3G network.
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